The international Trade Show for experience marketing
Data Protection Notice
This Data Protection Notice explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and contents as well as external websites, e.g. our social media profile. (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the EU General Data Protection Regulation (hereinafter GDPR).
Responsible person / Controller:
Name/Fa.: Westfalenhallen Dortmund GmbH
Street no.: Strobelallee 45
Postcode, City, Country: 44139 Dortmund
Commercial Register No.: HRB 2522, Dortmund Local Court
Managing Director: Sabine Loos
Telephone number: +49(0)23112040
Data Protection Officer:
Name: Sebastian Wypior c/o Buse Heberer Fromm - Attorneys at Law - Tax Advisors PartG mbB
Street no.: Königsallee 100
Postcode, City, Country: 40215 Düsseldorf
Telephone Number: +49(0)211 38800-0
Types of data processed:
Processing of special categories of data (Art. 9 para. 1 GDPR):
Categories of data subjects:
In the following, we also refer to such persons as "users".
Purpose of the processing:
Status as at: 22.05.2018
1. Applicable legal basis
In accordance with Art. 13 of the GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the Data Protection Notice, the following applies: The legal basis for obtaining consents is Art. 6 para. 1 lit. a) and Art. 7 of the GDPR, the legal basis for processing for the rendering of our services and performance of contractual measures as well as for answering enquiries is Art. 6 para. 1 lit. b) of the GDPR, the legal basis for processing for the fulfilment of our legal obligations is Art. 6 para. 1 lit. c) of the GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) of the GDPR serves as the legal basis.
We ask you to inform yourself regularly about the contents of our Data Protection Notice. We will adapt the Data Protection Notice as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
3. Security measures
3.1 We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons; the measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission/transfer, security of availability and their separation. Furthermore, we have established procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data risks. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Art. 25 GDPR).
3.2 The security measures include in particular the encrypted transmission of data between your browser and our server.
4. Cooperation with contract processors and third parties
4.1 If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transfer data to them or otherwise grant them access to the data, such shall only take place on the basis of a legal permission (e.g. if a transfer of the data to third parties, e.g. to payment service providers, pursuant to Art. 6 para. 1 lit. b) of the GDPR is required for contract performance), if you have consented, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
4.2 If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 of the GDPR.
5. Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this only takes place if it occurs for the fulfilment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process the data or let the data be processed in a third country only if the special requirements of Art. 44 ff. of the GDPR are fulfilled. This means, for example, that the processing will be carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").
6. Rights of data subjects
6.1 You have the right to request confirmation as to whether the data concerned is being processed and to request information about such data as well as further information and a copy of the data in accordance with Art. 15 of the GDPR.
6.2 In accordance with Article 16 of the GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
6.3 In accordance with Art. 17 of the GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 of the GDPR.
6.4 You have the right to request that the data concerning you which you have provided to us be received in accordance with Art. 20 of the GDPR and to request that it be forwarded to another Controller.
6.5 You also have the right to file a complaint with the competent supervisory authority pursuant to Art. 77 of the GDPR.
7. Right of revocation
You have the right to revoke consents granted pursuant to Art. 7 para. 3 of the GDPR with effect for the future.
8. Right of objection
You can object to the future processing of the data concerning you in accordance with Art. 21 of the GDPR at any time. The objection may be lodged in particular against processing for direct marketing purposes.
9. Cookies and right of objection in direct advertising
10. Deletion of data
10.1 The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this Data Protection Notice, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
10.2 In accordance with statutory provisions, storage shall be effected in particular for 6 years in accordance with Section 257 (1) of the German Commercial Code (HGB) (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) of the German Fiscal Code (AO) (books, records, management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.).
11. Rendering of contractual services
11.1 We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and rendering services pursuant to Art. 6 (1) lit b) of the GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
11.2 Users may optionally create a user account, which will allow them to view their orders. During the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their user account data will be deleted unless such is necessary for commercial or tax reasons, in accordance with Art. 6 para. 1 lit. c) of the GDPR. The users are responsible for saving their data before the end of the contract if they have given notice of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
11.3 In the course of registration and new registrations as well as use of our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user's protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place unless it is necessary for pursuing our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c) of the GDPR.
11.4 We process usage data (e.g., the visited websites of our online offer, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to show the user information, e.g. product information based on their previously used services.
11.5 Deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of data storage is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law obligation: 6 years; tax law obligation: 10 years); information in the customer account remains until it is deleted.
12. Making contact
12.1 When contacting us (via contact form or e-mail), the user's details will be processed for the handling of the contact request and its processing in accordance with Art. 6 para. 1 lit. b) of the GDPR.
12.2 We delete the contact requests if they are no longer necessary. We review the requirement every two years; contact requests from customers who have a customer account are stored permanently and are linked to the customer account details for deletion. In the case of statutory archiving obligations, the deletion takes place after their expiry (commercial law obligation: 6 years; tax law obligation: 10 years).
13. Comments and contributions
13.1 The following service provider operates blogs for us with the possibility of contact and comments: Daniel Grosse, Gartenstrasse 17, 04425 Taucha, Germany. When contacting us by e-mail or via a contact form, the data provided (e-mail address, if applicable name and telephone number) are stored in order to answer any questions. We delete the data arising in this connection after the storage is no longer necessary or limit the processing if statutory retention obligations exist. For the comment function, information about the time the comment was created, the e-mail address and or web-adress, if anonymously posted, the selected user name are stored in addition to the comment. The IP address is not saved when you comment; the corresponding function in Wordpress has been disabled. Comments remain in the blog as long as it is running or until the commentator requests the deletion.
13.2 If users leave comments or other contributions, their IP addresses will be used on the basis of our legitimate interests within the meaning of Art. 6 para. 1 letter f) of the GDPR for 7 days.
13.3 This takes place for our safety, i.e. if someone leaves illegal contents in comments and contributions (insults, forbidden political propaganda, etc.). In such a case we could be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
14. Collection of access data and log files
14.1 On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. of the GDPR, we collect data on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
14.2 Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data for which a longer storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.
15. Online presence in social media
15.1 We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
15.2 Unless otherwise stated in our Data Protection Notice, users' data will be processed if they communicate with us via social networks and platforms, e.g. write articles on our websites or send us messages.
16. Cookies & range measurement
16.1 Cookies are information that is transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
16.2 We use "session cookies", which are only stored for the duration of the current visit to our website (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example.
16.4 If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
17 Google Re/Marketing Services
17.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f) of the GDPR), we use the marketing and remarketing services ("Google Marketing Services" for short) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
17.2 Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
17.3 The Google Marketing Services allow us to target ads for and on our site in order to present users only with ads that potentially match their interests. For example, if a user sees ads for products he has been interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file contains a record of the websites visited by the user, the contents he is interested in and the offers he has clicked on, and technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other signatory states of the European Economic Area Agreement and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not combined with the user's data within other Google offers. The above information may also be linked by Google to such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed.
17.4 The data of the users are processed pseudonymously within the framework of the Google marketing services. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.
17.5 One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be traced through the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.
17.8 We may also use the "Google Optimizer" service. Google Optimizer allows us to track the effects of various changes to a website (e.g. changes to input fields, design, etc.) within the framework of so-called "A/B testing". Cookies are stored on the user's devices for these test purposes. Only pseudonymous user data is processed.
17.9 Furthermore, we may use the "Google Tag Manager" to integrate and manage Google analysis and marketing services into our website.
17.10 Further information on Google's use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, Google's Data Protection Notice can be accessed at https://policies.google.com/privacy
17.11 If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: https://adssettings.google.com/authenticated.
18. Facebook Social Plugins
18.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. of the GDPR), we use Social Plugins ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are identified by one of the Facebook logos (white "f" on blue tile, the terms "like", "like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
18.2 Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
18.3 When a User accesses a feature of this online service that contains such a plugin, his/her device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer. The processed data can be used to create user profiles. We therefore have no influence on the amount of data Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.
18.4 By integrating the plugins, Facebook receives information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, such as pressing the Like button or posting a comment, the information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
18.5 The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for the protection of users' privacy, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.
18.6 If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his membership data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
19.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f) of the GDPR), we use the analysis service "etracker" of etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg.
19.2 The data processed by etracker can be used to create user profiles under a pseudonym. Cookies may be used for this purpose. The cookies make it possible to recognize your browser again. The data collected with etracker technologies will not be used to personally identify visitors to our website without the separately given consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. Furthermore, personal data will only be processed for us, i.e. not combined with personal data collected within other online offers.
19.3 You can object to the collection and storage of data at any time with effect for the future. To object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker by clicking on the following link; this will ensure that no visitor data from your browser will be collected and stored by etracker in future: http://www.etracker.de/privacy?et= KVgIxg
19.4 The opt-out sets an opt-out cookie called "cntcookie" from etracker. Please do not delete this cookie as long as you wish to maintain your objection. Further information can be found in the etracker data protection regulations: www.etracker.com/de/datenschutz.html.
20.1 With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.
20.2 Content of the Newsletter: We send newsletters, e-mails and other electronic notifications containing promotional information (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.
20.3 Double opt-in and logging: Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the newsletter are recorded in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.
20.4 Shipping service provider: The newsletter is sent by artegic AG, Zanderstraße 7, 53177 Bonn, hereinafter referred to as "shipping service provider". The data protection regulations of the shipping service provider can be viewed here: https://www.artegic.com/de/datenschutz/
20.5 Furthermore, the shipping service provider may, according to its statement, use this data in pseudonymous form, i.e. without assignment to a user, in order to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletter or for statistical purposes in order to determine from which countries the recipients come. However, the shipping service does not use the data of our newsletter recipients to write to them on its own behalf or pass them on to third parties.
20.6 Subscription data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally we ask you to indicate a name for the purpose of a personal addressing in the newsletter.
20.7 Success measurement: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the mail-order company's server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include a determination of whether or not the newsletter is opened, when it is opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention, nor that of the shipping service provider, to observe individual users. The evaluations primarily allow us to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.
20.8 The dispatch of the newsletter and the performance measurement are based on the recipient's consent pursuant to Art. 6 para. 1 lit. a) and Art. 7 of the GDPR in conjunction with Section 7 para. 2 no. 3 of the German Act on Unfair Competition (UWG) or on the basis of the legal permission pursuant to Section 7 para. 3 of the German Act on Unfair Competition (UWG).
20.9 The registration procedure is recorded on the basis of our legitimate interests pursuant to Art. 6 para. 1 letter f) of the GDPR and serves as proof of consent to receipt of the newsletter.
20.10. Cancellation/Revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link for the cancellation of the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled their subscription, their personal data will be deleted.
21. Integration of third-party services and content
21.1 Within our online offer, we use, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f) of the GDPR), the content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). A prerequisite for that is that the third party providers of such content get the IP address of the users because they cannot send the content to the user browsers without knowing the IP address. The IP address is therefore required for the display of this content. We make every effort to use only content from providers who only use the IP address for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.
21.2 The following information provides an overview of third-party providers and their contents, together with links to their Data Protection Notices, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):