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˅ Exhibition Overview ˅

Press releases

BOE INTERNATIONAL 2020: Accompanying Programme of the Event Trade Show Confirmed

Attractive lectures and exciting lecturers covering the technology topic

BOE INTERNATIONAL, the leading international trade show for experience marketing, will start in less than two months’ time. On 15 and 16 January, the Dortmund Exhibition Centre will again be the hub of the event industry. The now-published accompanying programme offers exciting lectures and seminars at seven different forums on the main topic, ‘Technology in the Event Industry’, and other important industry segments.

With about 600 exhibitors from 15 countries, BOE INTERNATIONAL will live up to its role as flagship trade show of the event industry again in 2020. It will again offer a comprehensive and diverse programme. The main topic of the BOE exhibitor area will be ‘Technology’. With solutions for special effects, atmospheric lighting, virtual reality, self-service technologies and many other event tech trends, BOE reflects the zeitgeist because technology becomes increasingly important in all spheres of life. Besides the exciting product range of exhibitors who repeatedly and surprisingly reinterpret technology in the event organisation, equipment and stand construction segments, there will also again be informative lectures and workshops where exhibition visitors can obtain information on all relevant topics and trends of the industry, whether it be best-practice examples, career workshops or the latest scientific findings.

Focus on internationality
As a special service highlight of the forums, BOE will use the Zoi Meet translation app this year. The platform will record the lectures with the help of artificial intelligence and then translate them into multilingual transcripts.

Trade visitors will get important inspirations for the entire coming year at BOE within a very short time and meet all important major players and experts from the industry. For this purpose, the exhibition halls will be structured according to topic areas in 2020 so that the visitors can find their way around better and get to the areas they are interested in quicker.
“BOE INTERNATIONAL has established itself as the Number One meeting place of the industry over many years. The input given here in a condensed way on two days cannot be found at any other event trade show,” said Sabine Loos, CEO of Westfalenhallen Unternehmensgruppe GmbH. “The ‘Technology’ trend topic has not only become increasingly relevant in society as a whole in recent years but also increasingly influences and changes the event industry. The new information and communication technologies allow the event industry to more extensively link data and services and thus create new show concepts and increased interaction,” continued Sabine Loos.

Better safe than sorry: THE SAFETY AND SECURITY FORUM
Besides technology, safety & security is also a main topic. A study conducted by the Research Institute for Exhibition and Live Communication (R.I.F.E.L.) in 2017 shows that the safety needs of visitors at events has significantly increased in recent years. Guests at BOE 2020 can therefore find diverse information about how they can make their events even safer at the SAFETY AND SECURITY FORUM in Hall 4. For example, service providers from various event safety and security segments will showcase their individual solutions for safety & security at events on a joint stand, with the German Federal Association of Event Safety & Security (BVVS) as supporting organisation. Furthermore, the event safety & security topic will be made understandable in a new way with interactive methods in an exciting activity area. And the stage programme, which is organised in co-operation with the German Association of Media and Event Technologies (VPLT) and the German Federal Association of Event Safety & Security (BVVS), will offer expert lectures on security tools, data processing or safe stage construction. 

An event should, of course, be not only safe but also unique. Together with ESG Einkaufs- und Servicegesellschaft mbH, the BOE organisers will organise the TECHNOLOGY & SCENOGRAPHY lecture format in Hall 5 for the second time. The main topics covered there will be Spatial Design and New Event Technologies that make a trade show presence unique. Exciting lectures will show how robots support emotional event marketing and how the use of digital media can be tailored to the respective event.

The MICE sector will meet in Dortmund
The MICE FORUM will again be given its own location this year. The conference sector will meet at BOE in Hall 6. The Association of Event Organisers (VDVO), partner of BOE 2020, will showcase the latest equipment and event trends under the ‘Trends to the Future’ motto on its joint stand with 16 exhibitor partners and will bring a real DeLorean DMC-12 from the ‘Back to the Future’ film series to the Dortmund Exhibition Centre. On Thursday, the Association of Event Organisers will present selected trend topics within the scope of a Keynote Sprint in an informative and inspiring way at the MICE FORUM because trends as a buzzword have a (negative and positive) direct and inexorable effect on the Event Manager’s work. The sessions will cover the following topics: “Emotional & functional sustainability – let’s go save the world quickly!”, “The Event Manager is dead – long live the Event Manager. How will we work in the future?” and “From #Hashtag to the event – how an Internet phenomenon becomes an event”.
Another highlight on the first day will be the ‘Special Topic Day’ which is offered in co-operation with the dfv Media Group as partner in Hall 6.  Different perspectives will be adopted here: Block I will deal with the participants’ perspective; Block II will take a look at topics for event planners and Block III will provide impressions from the Platform Providers’ perspective. The exhibition guests can look forward to sensational lecture formats: During a Fishbowl discussion, experts will sit among the members of the audience who may take a vacant ‘Hot Seat’ and participate in the discussion. Only short presentations without text may be used for the interesting Pecha Kucha presentations. During panel discussions, industry experts will talk about how expectations of conference attendees can be fulfilled and how technologies can be sensibly used for the conference sector.

The CULINARY STAGE, which has  meanwhile become a regular part of BOE, will also be situated in Hall 6. The exhibition guests will find out about the latest international trends in the cooking scene here and at the ‘Catering Forum’ during cooking shows and panel discussions. They will get creative catering ideas for their event guests at the same time.

The focus will be on the future in Hall 7: Since 2017, the IST University of Applied Management and the ‘events’ trade magazine have jointly organised the DIGITAL FORUM at BOE. Trade visitors will be given the opportunity of using a comprehensive information platform with top-class speakers from the event and digital industries for further training and networking. Another highlight will be silent lectures in co-operation with the Silent Events company. Guests will be given radio headphones to allow them to listen to exciting lectures on trends and best-practice cases of the digital event sector without disturbing other visitors.     And the adjacent education café (Bildungscafé) will give interested visitors the opportunity of subsequently exchanging information with the lecturers and the involved sector experts.

Young talents wanted

The organisers of BOE have also taken young talents into account. Studieninstitut für Kommunikation GmbH (Institute of Communication Studies), a strategic BOE education partner, will again offer the BOE CAREER HUB in Hall 7 next year. Current studies on skilled labour shortage conducted by the Chemnitz University of Technology reveal that the event sector urgently requires motivated staff. That is why the CAREER HUB is primarily aimed at young talents and experienced, skilled and managerial employees who can learn here how to successfully plan their career.

The EVENT FORUM, which will take place at the Dortmund Convention Centre on 16 January during BOE, is also aimed at young talents in the Live Communication sector. The Forum will give young talents the opportunity of learning everything from event sector experts, from the booking of artists to crisis communication. Initiators are Messe Dortmund GmbH, the IST University of Applied Management and the Conference and Seminar Business Association (degefest e.V.). The EVENT FORUM is supported by AUMA e. V., the Association of the German Exhibition and Trade Fair Industry.

The focus of Hall 8 will be on performing arts – This is where stage artists will show their skills within the scope of ACTS ON STAGE. Acrobats, comedians, musicians, illusion artists and sand painters will offer visitors entertaining stage shows. The visitors can also make themselves comfortable in the stage lounge away from the hustle and bustle of the trade fair and enjoy the ‘silent shows’ via headphones.  The members of the audience are of course free to subsequently book the artists directly for their next event. There will also be ACTS ON STAGE workshops. The workshop programme will be aimed at agencies and planners on the first day and artists will be able to benefit from further training on the second day. The workshops will be organised by the memo-media publishing company.
You can find further information on BOE INTERNATIONAL at www.boe-messe.de.

Basic Information on the Trade Show at a Glance

BOE INTERNATIONAL (BOE), the International Trade Show for Experience Marketing, will be the meeting place of the event industry again on 15 and 16 January 2020. About 600 exhibitors from the event organisation, event equipment and stand construction segments will present themselves to about 10,000 trade visitors from agencies and companies. Projects and innovations can be discussed at BOE right at the beginning of the new year. A new highlight in 2019 was the International Festival of Brand Experience (BrandEx), where current topics of the sector are already discussed a day before BOE starts.

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